DMG-100 · Silver · Intermediate
Digital Marketing & Growth
Career changers, small-business owners, and marketing assistants who can post content but have not yet run a measurable, multi-channel campaign.
Who it's for: Career changers, small-business owners, and marketing assistants who can post content but have not yet run a measurable, multi-channel campaign. Foundation level; SNM-100 recommended, not required.
- Price
- $199 USD
- Length
- 18 hours
- Access
- 180 days
- Outcome
- Certificate of Achievement
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After this course you can
- O1
- O2
- O3
- O2
- O5
- O2
How you pass
- Practice examScore 80% on the practice exam to unlock the final.
- Final examPass the final exam with 80% or higher.
- Recorded demonstrationRecord yourself doing the work. It is assessed with the assistance of AI, and a Verten assessor reviews on request.
- CertificateCertificate of Achievement, by assessed practical demonstration.
How recorded assessment works
Final exams include a recorded demonstration. You upload a recording of your screen and voice. AI services turn your speech into text and help rate it against the course rubric, and a Verten assessor reviews on request or by sample. We do not use facial recognition. Verten staff who run assessments can view it, and each view is logged. Recordings may be stored or processed outside Canada. We delete them 12 months after your result (6 months if you are under 18). You can withdraw consent at any time, and you can ask for an alternative assessment without giving a reason. Learners under 18 need a parent or guardian to consent.
Details: Assessment recordings in our Privacy Policy.
9 modules plus exams
Module 1: The Digital Marketing Landscape
- Opening11 min
- Practice5 min
- Scenario practice6 min
- Workbook30 min
- Knowledge test11 min
- Demonstration30 min
Module 2: Campaign Planning
- Opening8 min
- Practice13 min
- Scenario practice6 min
- Workbook33 min
- Knowledge test11 min
- Demonstration30 min
Module 3: Social and Content Marketing
- Opening8 min
- Practice7 min
- Scenario practice6 min
- Workbook32 min
- Knowledge test12 min
- Demonstration30 min
Module 4: Paid Advertising
- Opening7 min
- Lesson 5. Conversion tracking and policy review11 min
- Scenario practice
Your certificate
Certificate of Achievementby assessed practical demonstrationYour nameDigital Marketing & GrowthPractical demonstration assessed with the assistance of AI.Verten Academy
SampleEmployers verify it online
Every certificate has its own ID and a public page at academy.verten.ai/en/verify/ followed by that ID. An employer can open the link or scan the QR code on the certificate to confirm the course, your name and the date it was issued.
About this course
Career changers, small-business owners, and marketing assistants who can post content but have not yet run a measurable, multi-channel campaign.
On the job, the graduate plans and runs a measurable digital campaign across channels and reports return on investment, at the level of a marketing coordinator.
Important: Ad platforms, prices, and ranking factors change often. Tool-specific steps sit in clearly marked boxes and are reviewed every quarter. Scored criteria never depend on one tool. No real ad spend is required to pass.
Course details
- Level: Intermediate
- Length: 18 hours across 9 modules, plus a Final Exam
- Prerequisites: None (SNM-100 recommended, not required)
- Course version: 2026.10